Blog Comment- Meg

Like everyone else, I agree that this had is ineffective. I’m not sure how Sketchers is doing in their market, but from the amount of people that I see wearing Sketchers, I’m guessing their not a big threat to major competitors. The shoe business is a competitive industry, so they need to make themselves standout, which they have yet to do. This ad focuses on the lifestyle that goes with wearing Sketchers, but they only have a picture of two people dancing. The image is fun, but is that the message you want to be sending to the consumers. To battle the competition I would think that they would need to add more copy.


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