Powerful Pomegranate

This advertisement by POM for their pomegranate juice is very effective. The headline is captivating and applies to everyone- Cheat Death. Although, this is absurd and not very practical, it’s still bound to grab the readers attention. The headline does exactly what it should and it’s presented in a very clean bold way. In the copy that follows, POM draws attention to a health benefit of their drink- it’s 100% real. They emphasize this feature they state that the solution to cheating death is the antioxidant power if the pomegranate juice.

The image used in the ad is somewhat evocative, but it gets the message across in a simple and direct manner. The noose around the bottle’s neck is a symbol for death that everyone can recognize. It’s shocking, but still grads the viewers attention. Despite the chilling message of cheating death, the warm colors used in the ad invite the viewer in and maintain the simplistic nature of the ad.

I found the simple, short copy for this ad very effective. Sometimes, short copy is all that you need.


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