REI

I like this ad and found it very effective. It’s simple, creative and catches the viewers attention. The image – two people running outdoors- is a great visualization of the store and its message. REI specializes in outdoor gear and equipment, so their customers are going to be interested in out door activiites.

The phrase, “A coffee run doesn’t quite compare,” has an emotional appeal- It’s humorous. It mocks those who don’t actually participate in outdoor activities, which is funny to those who do. Then,the ads tells the viewer an important piece of information that sets REI apart from its competitors,”your one stop shop”. There customers doesn’t have to go anywhere else if they go to REI. Lastly, they include a crucial piece of information- their location. Including your location in the copy of an ad is very effective because if gives the consumer more incentive to come into the store if they don’t have to worry about finding the location.


The playful white font mimics they playful action in the background. It’s also refreshing and complements the skyline above it.

Advertisements

Slim Fast

I saw this ad and immediately started laughing. I love the simplicity and humor behind the ad. Although the targeted audience might be very narrow, anyone can still see this ad and get the message: slim fast helps you loose weight fast. Especially when one is crunched for time, like right before a wedding, slim fast would be the ideal drink.

The copy in this ad is also very simple and straight to the point. Instead of providing statistics for how many people loose weight by drinking Slim Fast, the company asks a simple question- “Need to loose a little weight before your wedding?” Since this is a thought that crosses many brides’ minds, the ad is very effective. Plus, by directly asking the question, Slim Fast puts the idea in the consumers head even if they weren’t thinking that they needed to loose weight.

Visually, I think that this ad is done relatively well. The image focused on the main part of the ad – the middle of the cake where the bride has fallen in. The image of the product being sold is small, but still present in the corner of the ad. The white slanted font pops against the background and mimics a font style that you might seem on a wedding invitation. Slim Fast is relatively well know, so I’m guessing that is why the ad doesn’t include any more information. The ad is more concerned with reminding viewers why they should drink slim fast.

 

Powerful Pomegranate

This advertisement by POM for their pomegranate juice is very effective. The headline is captivating and applies to everyone- Cheat Death. Although, this is absurd and not very practical, it’s still bound to grab the readers attention. The headline does exactly what it should and it’s presented in a very clean bold way. In the copy that follows, POM draws attention to a health benefit of their drink- it’s 100% real. They emphasize this feature they state that the solution to cheating death is the antioxidant power if the pomegranate juice.

The image used in the ad is somewhat evocative, but it gets the message across in a simple and direct manner. The noose around the bottle’s neck is a symbol for death that everyone can recognize. It’s shocking, but still grads the viewers attention. Despite the chilling message of cheating death, the warm colors used in the ad invite the viewer in and maintain the simplistic nature of the ad.

I found the simple, short copy for this ad very effective. Sometimes, short copy is all that you need.

The infamous cube

I saw this ad and immediately said to myself,” very clever.” Almost everyone I know has played with a rubiks cube, but how do you create an effective ad for one. Well, if you have to ever make an ad for a rubiks cube, take a look at this ad for inspiration.

In this situation, the ad is targeted to an audience that is familiar with with game. The woman in her dress, which is clearly from her childhood, is still puzzled by the puzzle. Viewers looking at this ad will be able to connect with her frustration. Not to mention, it’s a different and smart approach. People usually respond to nostalgic images. By making the viewer remember how they have always enjoyed playing with a rubiks cube, the ad inherently gives the game credibility. If this lady has been playing with the cube since she was little, it must be worth the price.

Another aspect that I like about the are the background details. Not only does the viewer know from her outfit that the ad is supposed to be dated, but the shag rug and horribly decorated wall paper ad depth to the situation. Very creative.

The small text at the bottom, “25 years and still going,” is effective because it’s the only copy this ad needs to get the message across. The toy company highlighted this important piece of information to emphasize the popularity and success of their product, which in itself tells the consumer a lot.